In this article:

A study commissioned by the Dried Fruits Research Committee. (Dept of Agriculture. Internal report series no. 37, Nov 1981)

This report is concerned with making an assessment of the market for mall to medium industrial and institutional users of dried fruit.

The segment includes small to medium size bakers and pastrycooks in addition to major catering organisations.

This market segment has not been previously surveyed by the Australian Dried Fruits Sales Pty Ltd or the major fruit distributors servicing the trade.

The Dried Fruits Research Committee committed market research funds aimed at identifying problems, issues, and sales opportunities within this defined market segment (Introduction p.2)

Marketing opportunities for dried fruit within the small/medium industrial and institutional use segment



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